What I think about “generic” cover letters

Often people who ask me to write a cover letter for them tell me they want the letter to be “generic” so they can use it to apply for many positions. Why is this not a good idea?

First, many employers don’t even bother to read cover letters. They know from experience that most cover letters are glorified form letters that simply state the job seekers qualifications without referring to specific company needs. I wouldn’t want to read one of those letters myself.

However, if someone has taken the time to find out exactly what would help a potential employer’s business grow, expand, or save money, that letter will get attention.

Here are some tips to make sure that your cover letter will get noticed.